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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dustin’s Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dustin’s Words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.iamtheream.io/work/dollar-shave-club</loc>
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    <lastmod>2021-11-06</lastmod>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Work - Dollarshaveclub.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.iamtheream.io/work/dsc-project-flow</loc>
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    <lastmod>2021-11-23</lastmod>
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      <image:title>Work - DSC: Project Flow</image:title>
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      <image:title>Work - DSC: Project Flow</image:title>
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      <image:title>Work - DSC: Project Flow - Make it stand out</image:title>
      <image:caption>Original prototype for Project Flow…we called it, “The Shave Butter Bomb”.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - DSC: Project Flow</image:title>
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      <image:title>Work - DSC: Project Flow</image:title>
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      <image:title>Work - DSC: Project Flow</image:title>
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      <image:title>Work - DSC: Project Flow</image:title>
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      <image:title>Work - DSC: Project Flow</image:title>
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      <image:title>Work - DSC: Project Flow</image:title>
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    <image:image>
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      <image:title>Work - DSC: Project Flow - Make it stand out</image:title>
      <image:caption>MVP flow detailing how Members could add the new Smart Cap offering to their next box, activate it and use it.</image:caption>
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    <image:image>
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      <image:title>Work - DSC: Project Flow - Make it stand out</image:title>
      <image:caption>Using research, we flowed out the existing customer experience and uncovered some interesting pain points and opportunities.</image:caption>
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  <url>
    <loc>https://www.iamtheream.io/work/paper-proto</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-12-20</lastmod>
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      <image:title>Work - PaperProto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/fc987673-0f76-4dfd-96bc-cd4de3bbedfd/paperproto_3_web.jpg</image:loc>
      <image:title>Work - PaperProto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/29cc5f46-33af-4b36-8329-013bde735e59/paperproto-twitter-background.jpg</image:loc>
      <image:title>Work - PaperProto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - PaperProto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/df2f680d-e279-4a22-9633-0827c6134297/paperproto-twitter-header.jpg</image:loc>
      <image:title>Work - PaperProto - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.iamtheream.io/work/carmax</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-24</lastmod>
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      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>A quick (and cliche) diagram to show the intersections of data and methodology we used in crafting our primary design-target, Derrick. This was a 3 month process that I led with the goal of unifying the Product Org around a primary customer, given out strategic goals.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1635826328415-193DANTQWPGZTPHVYUHZ/Discovery-Checkout-Proto-Journey.png</image:loc>
      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>There are several methodologies we use to conduct the research and techniques we use to synthesis the data. In this example; we conducted a remote moderated interview with a customer who recently purchased through Online Checkout, reviewed her in store records from Salesforce , listened to all of her phone call recordings from calls to the store, watched the screen recording of the CarMax Associates assisting her, and used Fullstory to view her online sessions. All of this to build a full picture of this customers experience.</image:caption>
    </image:image>
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      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>Basic responsive grid and max-width layout templates for the Self-Service Checkout microsite.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1635826460367-J37INJQOW1BGF9V7B3V6/Estimator+MVP.png</image:loc>
      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>Buying used car is not the same a buying a shirt or pair of shoes online. The vehicle history, factory recalls, trade-ins, license plate registration, taxes and fees calculated on an individual basis, financing, required documents, driver's license scan, etc. This is some logic that powers just the trade-in estimate portion of Self-Service Checkout. Want to see the full resolution source file? View Overflow File</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1635826263879-FVLDJN3QZB8JJN4C2C0B/whiteboard-carmax.jpg</image:loc>
      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>Audit of the current .com experience that was the building blocks for several workshops in an effort to align and educate the product org by creating empathy outside of the individuals teams opportunity area.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1635826614470-908KM7TJHR0HAF1HLPWK/SPEC+-+Completion+Page+-+Components.jpg</image:loc>
      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>Small vehicle card, small appointment and status chip specs contributed to the CarMax design system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1635826417460-VZASK8OXJBZEZBQ4DRV9/HUB-Flow-MVP.jpg</image:loc>
      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1635826559850-WLG5YYIQFTLEWR0XRCH4/HUB-Finance-Decision-Specs.jpg</image:loc>
      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>Specs sheet for development of the Finance Decision Card component that was consumed by the design system for consumption by other teams delivering finance decisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1635826359405-NFTFWZO5XN4ZV2POYXNL/Design-Target+-+Derrick.jpg</image:loc>
      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>Derrick is our primary design target crafted by insights from qual, quant and marketing segment research. He is a unified design target that will allow multiple product teams to focus on creating an integrated experience that delivers on our strategic commitment to sell a car fully online.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - CarMax - Make it stand out</image:title>
      <image:caption>Want to see the full resolution source file? View Overflow File</image:caption>
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  <url>
    <loc>https://www.iamtheream.io/work/dsc-bot</loc>
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    <lastmod>2021-11-24</lastmod>
    <image:image>
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      <image:title>Work - DSC Facebook Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636824311217-KLIGDSBAU8335BB6GJBE/Facebook+Bot+MVP+-+Content+Structure.jpg</image:loc>
      <image:title>Work - DSC Facebook Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636824272817-ARVLIRKUH9LXU35BLU3N/Facebook+Bot+-+High-Level+Flows.jpg</image:loc>
      <image:title>Work - DSC Facebook Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636824017234-DUPF0V23E8VP689AHFGL/FB-Hero.jpg</image:loc>
      <image:title>Work - DSC Facebook Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636824197546-6QW94CY0SNKTQT24XA4S/Facebook+Bot+MVP+-+Content+Overview+Details.jpg</image:loc>
      <image:title>Work - DSC Facebook Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636824108244-C8QT59EWHK43GYOQUARS/Ticket-Traffic-Source-Time.jpg</image:loc>
      <image:title>Work - DSC Facebook Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636824468045-H7TMW8CMXG5KF6C8PAKA/DSC-FB-Bot-Screens.jpg</image:loc>
      <image:title>Work - DSC Facebook Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iamtheream.io/work/scf</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636643227614-ZA28164FCVJAXP6IZICN/SCF+-+Coming+Soon.jpg</image:loc>
      <image:title>Work - Scott’s Cheap Flights - Make it stand out</image:title>
      <image:caption>I head up the Design &amp; Research teams here at SCF. The Design Team helps drive consistency in our user experience and design. Additionally, we will be building empathy and a deep understanding of our current and future members so our products best reflect their desires and exceed their expectations.</image:caption>
    </image:image>
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    <loc>https://www.iamtheream.io/work/carmax-app</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1637495004028-9U4O7ZX2170XLM0SWTKZ/Screen+Shot+2021-11-21+at+6.39.25+AM.png</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>A manual book of test-drive forms Associates need to distribute to customers prior to a test drive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1637495060232-WJLVPK3NS5FAGNGLEXWL/Screen+Shot+2021-11-21+at+6.40.01+AM.png</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/f41936ad-458e-4e76-8fcb-50966f9d84bd/Comp+-+Native+Apps+-+CTD+Opt+In%281%29.jpg</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>We introduced Contactless Test Drive as a single store pilot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1637495103948-QXGOVSBJPZ6IQT5U0XLG/Screen+Shot+2021-11-21+at+6.40.17+AM.png</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/aae4ed96-c7ac-4241-af9c-292a2845e1f7/FY22Q1+Native+App+-+Discovery+-+Timeline+Journey+-+Current+Walk-In+Customer.jpg</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>Mapped out 3 segments of customers that frequent the store for a test-drive and mapped avg. time to task</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1637495082964-SOKL7LZFKO89YT3GJFBI/Screen+Shot+2021-11-21+at+6.40.09+AM.png</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/27a424c3-9e09-47ef-a9b3-7cdd8e771cd6/FY22Q1+Native+App+-+Discovery+-+Touchless+Test+Drive+-+MVP+Screen+Flow.jpg</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>Once we tested service flows with Customers and Associates in the store, we designed out the screens we’d need.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/02d2093f-9db0-47e0-ab49-4c69f6913f55/Comp+-+Native+Apps+-+AR+Screens%281%29.jpg</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>We also prototyped and ran discovery with an AR enabled utility that would provide an alternate form of guidance to their vehicle and also provide some helpful tips and info when they got to it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/655c5e25-35b0-4974-969e-9b9ffbf9fd37/Comp+-+Native+Apps+-+Lot+Map+-+Section+Level%281%29.png</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>We released a pilot lot GPS to a few stores that allowed Associates and Customers to find their test drive and or find relevant vehicles on the lot in real time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1637496553676-0W2WJOGIA8T8QBUSCV55/Comp+-+Native+Apps+-+CTD%281%29.jpg</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1637495022962-789T4GHXG09VLPG4HI94/Screen+Shot+2021-11-21+at+6.39.35+AM.png</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>License plates that need to be checked out vis legacy technology.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/6b302a53-d52d-4b7d-ae7a-d26a498c3ff0/Screen+Shot+2021-11-21+at+9.09.57+PM.png</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>The line to a manual check-in process grows as lunch time nears</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/9d7c03e8-de75-42e8-93eb-ff61c2106429/FY22Q1+Native+App+-+Discovery+-+Contactless+Test-Drive+-+Norcross%2C+GA+MVP.jpg</image:loc>
      <image:title>Work - CarMax App - Make it stand out</image:title>
      <image:caption>MVP Experiment flow with ideation organized at the bottom and all edge cases accounted for.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iamtheream.io/work/lexus-owners-app</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-12-20</lastmod>
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      <image:title>Work - Lexus Owner’s App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/f225efa7-5d5c-4e36-92eb-99906792d591/LDR-Notebook-Sketches1.jpg</image:loc>
      <image:title>Work - Lexus Owner’s App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/dd1f96cb-7d48-4403-bd6f-689d478949d8/LD-how-to-videos-desktop-v3-01.jpg</image:loc>
      <image:title>Work - Lexus Owner’s App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/8071551b-a3bf-4599-a47f-8e467db735d3/LDR-Android-Perspective.jpg</image:loc>
      <image:title>Work - Lexus Owner’s App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1465afc1-e6dd-4016-95ee-06a1dfc2d98e/wireframes.jpg</image:loc>
      <image:title>Work - Lexus Owner’s App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/62dadf97-ca53-4e1a-a914-ee331f178db5/LDR-Interaction-Guidelines.jpg</image:loc>
      <image:title>Work - Lexus Owner’s App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.iamtheream.io/work/lexus</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2021-12-20</lastmod>
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      <image:title>Work - Lexus.com</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1639965283536-97MSMQE84A8MRGNVI0SN/FCV-Model-Hero-RCF-01_0005_Mobile-Portrait-Crop.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1639965284574-TZ26RHI1C50KRQYOEP61/Lexus-FCV-Teaser-v2-01+2.jpg</image:loc>
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      <image:title>Work - Lexus.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/c0e6cc5e-cac3-4b81-b0bf-5b4b5f5bcdda/FCV-Phone-Mock-Up1.jpg</image:loc>
      <image:title>Work - Lexus.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/29b8e18f-e062-428a-b89d-72bedf5b4653/FCV-1.jpg</image:loc>
      <image:title>Work - Lexus.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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    <lastmod>2022-07-14</lastmod>
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      <image:caption>Building the Design and Research team from the ground up, defining design ops and best practices for process efficient all while delivering delight and value to our members.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636657840749-5CCFW67341BERAZ8JXAS/KMX.png</image:loc>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636657877558-U22T0TKOXFB2WUYFP3M7/DSC.png</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636657811662-TZ5A36CFE2BX45FEDBRM/SCF.png</image:loc>
      <image:title>Home</image:title>
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    <loc>https://www.iamtheream.io/resume</loc>
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    <loc>https://www.iamtheream.io/contact-confirmation</loc>
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  <url>
    <loc>https://www.iamtheream.io/scotts-cheap-flights</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/b29f6702-dcea-4e8d-ad76-6db1b1e7712a/Form+Elements.jpg</image:loc>
      <image:title>Scott's Cheap Flights - Make it stand out</image:title>
      <image:caption>Defining and organizing form elements in the Design Library in both light mode and dark mode.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/b4267c5c-9e82-4d64-a0e2-90ab193b5156/Spot+Illustrations.jpg</image:loc>
      <image:title>Scott's Cheap Flights - Make it stand out</image:title>
      <image:caption>Defining, organizing and management of the SCF illustration language and presentation</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/ddc9fe88-9b28-4c10-a1fc-095c16893645/Cards.png</image:loc>
      <image:title>Scott's Cheap Flights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/e24bb663-9a48-41ef-9eb8-a5c623a21f22/SCF+-+File+Organization.jpg</image:loc>
      <image:title>Scott's Cheap Flights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/f818b9c0-5ab2-469e-9a1c-31e498332b6f/Screen+Shot+2022-05-04+at+10.40.37+AM.png</image:loc>
      <image:title>Scott's Cheap Flights - Make it stand out</image:title>
      <image:caption>An example of a social survey. Here are 2 questions of the 6 we asked in this one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/7908fe0d-43b1-4f99-9826-db32ae8cef2e/Screen+Shot+2022-05-04+at+10.36.19+AM.png</image:loc>
      <image:title>Scott's Cheap Flights</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/d861e021-6908-495a-83be-4df41d9dee36/Screen+Shot+2022-05-04+at+10.37.37+AM.png</image:loc>
      <image:title>Scott's Cheap Flights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/682563ad-a2ea-4d74-9cf1-27100134a778/smartmockups_l3dc09m4.jpg</image:loc>
      <image:title>Scott's Cheap Flights</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/9b6aa6fc-1add-4cb1-98f2-0fc73567763f/smartmockups_l3dbznkr.jpg</image:loc>
      <image:title>Scott's Cheap Flights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/d3df1ed4-811c-4949-aed5-d030419e10db/Screen+Shot+2022-05-04+at+10.36.54+AM.png</image:loc>
      <image:title>Scott's Cheap Flights</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/5f8f4cce-4502-43b7-a782-a84d355a26ab/smartmockups_l3dc4fu2.jpg</image:loc>
      <image:title>Scott's Cheap Flights</image:title>
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    <image:image>
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      <image:title>Scott's Cheap Flights</image:title>
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      <image:title>Scott's Cheap Flights</image:title>
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      <image:title>Scott's Cheap Flights</image:title>
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      <image:title>Scott's Cheap Flights</image:title>
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      <image:title>Scott's Cheap Flights</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/99c3ffae-4e71-43a9-9341-7a8d51bd83ed/SCF+-+Work+Hero.png</image:loc>
      <image:title>Work - Scott’s Cheap Flights</image:title>
      <image:caption>Building the Product Design &amp; Research practice from the ground up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/cea5d40c-9648-4866-b8fd-5251749c7e0f/Work+Thumbnail+-+CarMax+-+Checkout.png</image:loc>
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      <image:caption>Creating omni-channel tools for customers to seamless move through the car buying process.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/16b2d852-db3e-499b-b89d-ad3d6f6f9063/Work+Thumbnail+-+Dollar+Shave+Club.png</image:loc>
      <image:title>Work - Dollar Shave Club</image:title>
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      <image:title>Work - Dollar Shave Club</image:title>
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      <image:caption>Crafting a chat bot from the ground up</image:caption>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/4fcc6750-cb1f-492f-816b-599463f90366/Work+Thumbnail+-+PaperProto.png</image:loc>
      <image:title>Work - PaperProto</image:title>
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  <url>
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    <lastmod>2022-05-13</lastmod>
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      <image:title>Dollar Shave Club - Make it stand out</image:title>
      <image:caption>Defining and organizing how we display deals in the Design Library in both light mode and dark mode.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636223257469-05B0HT3CT3Q4CO5JL2ON/NSRQ-Cancel-Flow.jpg</image:loc>
      <image:title>Dollar Shave Club - Make it stand out</image:title>
      <image:caption>Defining and organizing form elements in the Design Library in both light mode and dark mode.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636223208966-SFA53DORQVU31ZRLOJE2/Box-States.jpg</image:loc>
      <image:title>Dollar Shave Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636223431549-TVO0V9TX1GP8WIQX801B/NSRQ-Account.jpg</image:loc>
      <image:title>Dollar Shave Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636118519767-S4Y0XQRD0VULUNQLXPFX/sketch-photo2.JPG</image:loc>
      <image:title>Dollar Shave Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636223590850-OW60LDXEXL6Z74HL88QY/Brand-Page-Responsive-Mock.jpg</image:loc>
      <image:title>Dollar Shave Club - Make it stand out</image:title>
      <image:caption>An example of a social survey. Here are 2 questions of the 6 we asked in this one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636223619349-ODZ97AB7AFQDUTKCBUT5/NRP-Bundles.jpg</image:loc>
      <image:title>Dollar Shave Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636223670807-ZP51KVSV5WHWCSC4ZA9Y/lo-fi-waireframes-2.jpg</image:loc>
      <image:title>Dollar Shave Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636241070671-D80FS1OV0N3H21MLIY0W/Brand-Page-Grid-Yes.jpg</image:loc>
      <image:title>Dollar Shave Club - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/dd1f96cb-7d48-4403-bd6f-689d478949d8/LD-how-to-videos-desktop-v3-01.jpg</image:loc>
      <image:title>Lexus Owners App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/f225efa7-5d5c-4e36-92eb-99906792d591/LDR-Notebook-Sketches1.jpg</image:loc>
      <image:title>Lexus Owners App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/62dadf97-ca53-4e1a-a914-ee331f178db5/LDR-Interaction-Guidelines.jpg</image:loc>
      <image:title>Lexus Owners App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/935fc59a-83a6-442c-824f-0b3f70e2733c/LDR-Apple-Watch-Comps.jpg</image:loc>
      <image:title>Lexus Owners App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1465afc1-e6dd-4016-95ee-06a1dfc2d98e/wireframes.jpg</image:loc>
      <image:title>Lexus Owners App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iamtheream.io/dsc-fb-bot</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2022-05-13</lastmod>
    <image:image>
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      <image:title>DSC FB Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636824108244-C8QT59EWHK43GYOQUARS/Ticket-Traffic-Source-Time.jpg</image:loc>
      <image:title>DSC FB Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636824311217-KLIGDSBAU8335BB6GJBE/Facebook+Bot+MVP+-+Content+Structure.jpg</image:loc>
      <image:title>DSC FB Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>DSC FB Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1636824272817-ARVLIRKUH9LXU35BLU3N/Facebook+Bot+-+High-Level+Flows.jpg</image:loc>
      <image:title>DSC FB Bot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>DSC FB Bot</image:title>
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    <image:image>
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      <image:title>DSC FB Bot</image:title>
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  </url>
  <url>
    <loc>https://www.iamtheream.io/dsc-shave-butter-bomb</loc>
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    <priority>0.75</priority>
    <lastmod>2022-05-13</lastmod>
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      <image:title>DSC Shave Butter Bomb - Make it stand out</image:title>
      <image:caption>Using research, we flowed out the existing customer experience and uncovered some interesting pain points and opportunities.</image:caption>
    </image:image>
    <image:image>
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      <image:title>DSC Shave Butter Bomb - Make it stand out</image:title>
      <image:caption>MVP flow detailing how Members could add the new Smart Cap offering to their next box, activate it and use it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61809e9f1217f33cc14c9362/1637702395710-6FBTCBU979A18622D47Y/Mat-Flow-Diagram.jpg</image:loc>
      <image:title>DSC Shave Butter Bomb</image:title>
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    <image:image>
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      <image:title>DSC Shave Butter Bomb</image:title>
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    <image:image>
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      <image:title>DSC Shave Butter Bomb</image:title>
    </image:image>
    <image:image>
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      <image:title>DSC Shave Butter Bomb</image:title>
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